I held the position of Lead Designer on the production of the Star Darlings mobile app. The main goal of our app was to introduce young girls to the new franchise through a choose-your-own story game, as well featuring character bios, fashion customization, and animated shorts.
My main responsibilities on the project were building out the app flow, wire-framing the app’s many features and core gameplay, prototyping the experience in Proto.io, and working alongside the franchise’s art directors to create UI and game art that supported the developing brand. Additionally, I designed marketing creative to support our launch, prepped our game assets and environments for animation, and collaborated with our production team to create the game design and user experience for the app.
Our Star Darlings app was featured as an App Store Best New App and #1 Kids Free App for iPad.
ClientDisney - Star DarlingsServicesUI Design, User Experience, Game Design, and MarketingYear2015Linkvideo.disney.com
